On Monday 16th May I joined a host of other wine bloggers and writers to hear Rowan Gormley, owner of Naked Wines, pitch his new vision for the sale of wine in the UK.
This involves the creation of the “Naked Marketplace” which broadly will see winemakers adding a “pitch” to the Marketplace to sell their wines for a particular price. This can be any winemaker anywhere in the world. There is no requirement for a winemaker to have sold through Naked Wines previously. Naked customers (who can also suggest winemakers to appear on the Markerplace) then either accept the case at the price the winemaker has suggested and bid for a case, or suggest a lower price.
If the requisite number of customers accept the case at the offer price then the deal is done. Otherwise, the winemaker can choose to lower their price and accept the lower bid price. If so all the “bidders” take advantage of the lower price. Still with me?!…
Rowan feels that this will add a new level of transparency to the wine marketplace with customers paying only what they feel is fair, and Naked Wines taking a fixed 10% commission on sales. This will replace the existing Advanced Bookings system which Naked Wines ran whereby customers could choose to purchase wine at a reduced price, often whilst still being made, in order to guarantee sales for the winemaker albeit with the customer having to wait much longer than normal to receive their wine.
Rowan explains, “With Naked Marketplace we aim to create a meritocracy where rewards go to winemakers with the most talent. For the first time winemakers can get what their wine is worth, not what is left over after everyone has taken their cut”.
Picture: Rowan (despite leg injury) passionately sets out his vision….
It’s certainly an interesting concept, and as we’ve probably come to expect from Naked Wines, is one which is not available anywhere else. I’ll certainly be keeping a keen eye on things but you have to hand it to Naked Wines, they are constantly looking to innovate.
In her never ending quest to make it as easy as possible for people to match food with the most complimentary wine, Natalie MacLean is about to launch the “Natalie MacLean Wine Picks & Pairings app” which lets you use your smartphone camera to snap a picture of any bottle label bar code. With one click, you get tasting notes, scores, and food pairings. What could be easier?!
I’ve been to a few people’s homes recently to be given wonderful food and wine which sadly just doesn’t work together. I wonder if it’d be rude to suggest they get themselves a copy of Natalie’s new App?!
If you’re interested in food and wine matching in general then I’d recommend you visit Natalie’s site at the above link. If you’d just like to see some typical wine and food matches then Natalie lists the following as her top 10 matches: